MISS RICH (Naiara Rich) is an Argentinian DJ and producer born in Buenos Aires and based in Dubai.

hER SOUND IS ROOTED IN HOUSE MUSIC, DRAWING STRONG inspiration from the classic chicago house era of the 80’s and 90’s, blending warm grooves and timeless club energy, she creates sets with a distinctive identity that connects the essence of old-school house with modern dance floor approach.

With a natural connection between music and fashion, Miss Rich carved her place in the Middle East, performing for globally renowned brands such as Jean Paul Gaultier, Valentino, Carolina Herrera, Huda Beauty and at Dubai Fashion Week. She has also been part of major events like the Formula 1 and featured on Pure Ibiza Radio.

Her sound has taken her across destinations such as Turkey, Milan, Greece, Oman and Jordan, and buenos AIRES.

In 2025, she stepped into Dubai's leading nightlife scene, becoming a resident at Soho Garden Dubai and Amazonico Dubai, where she has shared the stage with internationally acclaimed artists such as Amelie Lens and Goom Gum. IN 2025, SHE STEPPED INTO DUBAI’S LEADING NIGHTLIFE SCENE, becoming a resident at soho garden dubai and amazonico dubai, where she has shared the stage with internationally acclaimed artists such as amelie lens, massano, nico moreno and goom gum.

She is currently working on her debut EP — a deeply personal project that reflects her artistic evolution and her passion for house music.