MISS RICH (Naiara Rich) is an Argentinian DJ and producer born in Buenos Aires and based in Dubai, where she has been shaping her international career for the past six years.

Raised in a musically driven family of DJs, she began her journey playing the drums before naturally evolving into DJing. Her sound blends indie dance and house with strong influences from the 80s and 90s, creating high-energy sets with a distinctive and timeless identity.

With a natural connection between music and fashion, Miss Rich carved her place in the Middle East, performing for globally renowned brands such as Jean Paul Gaultier, Valentino, Carolina Herrera, Huda Beauty and at Dubai Fashion Week. She has also been part of major events like the Formula 1 and featured on Pure Ibiza Radio.

Her sound has taken her across destinations such as Turkey, Milan, Greece, Oman and Jordan, and recently she returned to her hometown Buenos Aires for a special milestone — her first performance in the city at the renowned Club 69.

In 2025, she stepped into Dubai's leading nightlife scene, becoming a resident at Soho Garden Dubai and Amazonico Dubai, where she has shared the stage with internationally acclaimed artists such as Amelie Lens and Goom Gum.

She is currently working on her debut EP — a deeply personal project that reflects her artistic evolution and her passion for indie dance.